Google has officially rolled out its March 2025 Core Update, and like every major update, it’s causing significant shifts in search rankings. If you’ve noticed fluctuations in your website’s position on Google, this update could be the reason.
It will take up to two weeks to roll out, meaning rankings may continue to fluctuate as the update is fully implemented.
In this blog, we’ll break down the key changes introduced in the March 2025 Google Core Update, how it might impact your website, and what you can do to maintain or improve your rankings.
What is the March 2025 Google Core Update?
Google frequently updates its search ranking algorithm to enhance the quality of search results. While minor updates happen regularly, core updates are more significant and can affect website rankings across industries.
The March 2025 Core Update focuses on:
✅ Content Quality – Prioritizing well-researched, informative, and engaging content.
✅ E-E-A-T Factors – Emphasizing Experience, Expertise, Authoritativeness, and Trustworthiness in rankings.
✅ Spam Reduction – Cracking down on low-quality, AI-generated, and duplicate content.
✅ Backlink Quality – Devaluing spammy backlinks while rewarding high-authority links.
✅ User Experience (UX) Enhancements – Considering page load speed, mobile-friendliness, and navigation.
If your website traffic has increased or dropped suddenly, it’s likely a result of this algorithm shift.
How Does This Update Affect Your Website?
Whenever Google releases a core update, websites experience three possible outcomes:
1️⃣ Rankings Improve – If your site aligns with Google’s latest ranking factors, you may see a boost in visibility.
2️⃣ Rankings Drop – If your content lacks depth, credibility, or originality, you may lose positions.
3️⃣ Rankings Fluctuate – Many websites experience temporary ups and downs as the update settles.
If your traffic or rankings dropped, don’t panic! Google suggests that it’s not necessarily a penalty, but rather a reassessment of how your content fits into search results.
How to Adapt to the March 2025 Core Update
Here are five actionable steps to recover from ranking drops or further improve your rankings:
1. Improve Content Quality
• Ensure your content is original, informative, and well-structured.
• Write for humans first while keeping SEO best practices in mind.
• Update old blogs with fresh statistics, insights, and new keywords.
• Answer user queries directly to increase engagement and dwell time.
2. Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Show author credentials on blog posts (e.g., “Written by SEO Expert John Doe”).
• Link to reputable sources to back up claims in your content.
• Encourage positive user reviews and testimonials to boost trust.
3. Optimize Website User Experience (UX)
• Improve page load speed and mobile responsiveness.
• Make navigation simple and user-friendly.
• Avoid intrusive ads or pop-ups that affect readability.
4. Audit and Improve Backlink Profile
• Disavow spammy or irrelevant links using Google Search Console.
• Focus on natural link-building through high-quality guest posts and collaborations.
• Aim for backlinks from trusted and authoritative websites.
5. Stay Updated with Google Guidelines
• Monitor changes on Google’s Search Status Dashboard.
• Follow Google’s SEO guidelines and best practices.
• Keep track of SEO trends to adjust strategies proactively.
Final Thoughts: Stay Ahead of Google’s Algorithm Changes
The March 2025 Google Core Update reinforces the importance of high-quality content, a great user experience, and credibility. Since it will take up to two weeks to roll out, rankings may continue to shift during this period.
Whether your website gained or lost rankings, focusing on long-term SEO strategies will ensure sustainable success.
If you need help optimizing your website post-update, let’s discuss how we can improve your SEO strategy!