Krystal Taing, a recognized expert in Google My Business (now Google Business Profiles) and Vice President at Uberall, recently pointed out a growing trend regarding re-verifications. According to Taing, Google My Business Profile owners may now face more frequent re-verification requests from Google, even when making small updates or additions to their profiles. Simple modifications, such as changing a phone number or updating business categories, could trigger the need for a new verification.
Why You Should Be Cautious About Updating Your Google My Business Profile
This trend underscores the importance of being cautious when updating your Google My Business Profile. Even minor edits, like adding details to your categories or adjusting your contact information, could prompt re-verification.
Impact on Local Business Visibility
Business owners who heavily rely on their Google My Business listing for local visibility should be especially mindful of this. Frequent re-verifications can delay updates, which might affect a business’s presence on search results.
Insights from Krystal Taing on Google My Business Re-verifications
Krystal Taing also shared this insight on X, noting, “I am seeing a rise in re-verification triggers on Google My Business Profiles for small changes/additions to categories and phone number for all industries.” She advises businesses to proceed with caution, as frequent re-verification can delay updates to critical profile information.
Manual vs. API Updates
Whether you’re editing through the web interface or via the API, this trend can impact your local search rankings. Proceeding cautiously with any changes is essential.
Best Practices for Creating and Managing Your Google My Business Profile
If you’re new to the platform and looking to create a Google My Business listing, it’s important to follow the steps carefully, ensuring your business is correctly listed from the start to avoid unnecessary re-verifications.
Google My Business Customer Care Support
Additionally, if you face issues during the process, reaching out to Google My Business customer care might provide guidance, although the verification process often takes time.
Importance of Google My Business Verification
Ultimately, it’s crucial for businesses to understand the verification process and handle their Google My Business verification carefully. This verification is vital for businesses to maintain credibility and visibility on the platform.
Seeking Help with Google My Business
If you need help with Google My Business, make sure to stay updated on potential changes to avoid re-verification and maintain a seamless customer experience.